Having a good product can only do so much for sales. Without a defined marketing strategy, your product won’t get the attention it deserves. Japan has its own unique avenues for marketing, which we can clearly outline for you, our client.

 

One such unique avenue is LINE - the most popular messaging app in Japan. With 86 million active users, the app covers 67% of the Japanese population - more than 80% of which are aged between 10 and 50. To entice that audience, we are able to create official accounts for your brand which can message users to give them the latest news on your products, automatically reply to inquiries and even distribute coupons to followers. We are also able to create traditional banner ads in the app, targeted to specific genders, age, income range and location.

 

Much like America and other Western countries, Instagram is also a big marketing avenue in Japan. With 33 million users (with a higher trend for female users between 20-40) we can use it as your main social media website to increase brand awareness. Not only through promoted posts, but also through sponsorship. WASABIZ has an influencer partnership where we can connect you to large Japanese influencers to promote your account or hashtag. We also offer an ambassador program where influencers can distribute promotional codes for your projects to their audience.

 

Issuing a press release is also beneficial for your campaigns. Using the platforms PR Times and @Press, we can write and distribute a press release which can hit multiple media websites and social media search results.

 

Finally, we can offer traditional search engine advertisements. More than 90% of searches are done using Google and Yahoo! in Japan. Creating a search engine ad increases general brand awareness in your market.

 

Whilst it’s daunting to think about marketing in a market where you don’t share the main language, you can feel assured that WASABIZ has the marketing knowledge to bring your products success.